Introduction

Word of Mouth Floors LLC ("we," "us," or "our") operates the website wordofmouthfloors.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, place an order, sign up for our newsletter, submit a consultation request, or otherwise interact with us.

We are committed to protecting your privacy in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA).

By using our Site, you consent to the collection and use of your information as described in this policy. If you do not agree with the practices described here, please do not use our Site.

Information We Collect

We collect information that you provide directly to us, as well as information that is collected automatically when you visit our Site.

Information you provide directly:

• Name, email address, phone number, and shipping/billing address when you place an order or request a consultation
• Payment information (credit card number, expiration date, CVV) when you make a purchase — this is processed securely by Shopify Payments and is not stored on our servers
• Email address when you subscribe to our newsletter
• Any information you provide when you contact us via email, phone, or our consultation forms
• Project details, flooring preferences, and property information shared during consultations

Information collected automatically:

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, links clicked, and referring URLs
• Location data (city/region level, derived from IP address)
• Cookies and similar tracking technologies (see Cookies & Tracking section below)

How We Use Your Information

We use the information we collect to operate, maintain, and improve our business and to provide you with a better experience. Specifically, we use your information to:

• Process and fulfil your orders, including shipping, delivery coordination, and sending order confirmations
• Communicate with you about your order, account, or consultation requests
• Send you marketing emails, promotions, and flooring tips (only if you have opted in — you can unsubscribe at any time)
• Manage our customer relationships through our CRM system
• Improve our website, product offerings, and customer service based on browsing behaviour and feedback
• Run advertising campaigns and measure their effectiveness through analytics and tracking tools
• Detect and prevent fraud or other unauthorized or illegal activities
• Comply with legal obligations and enforce our Terms of Sale

Sharing & Disclosure

We may share your information with trusted third-party service providers who help us operate our business. These providers are contractually obligated to protect your data and may only use it for the purposes we specify. Our service providers include:

• Shopify Inc. — our e-commerce platform that hosts our store and processes transactions
• Shopify Payments — our payment processor for secure credit card transactions
• GoHighLevel — our customer relationship management (CRM) platform for managing consultations, communications, and marketing
• Google (Analytics) — for website traffic analysis and performance measurement
• Meta (Facebook/Instagram) — for advertising measurement and retargeting
• Shipping carriers — to deliver your orders (we share your name, address, and phone number as needed for delivery)

We may also disclose your information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and serve targeted advertisements. A cookie is a small text file placed on your device when you visit a website.

Types of cookies we use:

• Essential cookies — required for the Site to function properly (e.g., shopping cart, checkout, login sessions). These cannot be disabled.
• Analytics cookies — help us understand how visitors interact with our Site (e.g., Google Analytics). These collect anonymized data about page views, traffic sources, and user behaviour.
• Advertising cookies — used to deliver relevant ads and measure campaign performance (e.g., Meta Pixel). These may track your activity across other websites to show you retargeted ads for our products.

Managing your cookie preferences: Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, though this may affect the functionality of our Site. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

To learn more about interest-based advertising and your opt-out options, visit the Digital Advertising Alliance of Canada.

Data Retention

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

When you place an order through the Site, we will retain your order information for our records unless and until you ask us to delete this information. If you subscribe to our newsletter, we retain your email address until you unsubscribe. Consultation and CRM data is retained for the duration of our business relationship and a reasonable period afterward.

When personal information is no longer needed, we will securely delete or anonymize it.

Data Security

We take the security of your personal information seriously. Our Site uses SSL/TLS encryption to protect data transmitted between your browser and our servers. Payment information is processed through Shopify Payments, which is PCI-DSS compliant — meaning your credit card data is handled according to the highest industry security standards.

While we implement commercially reasonable security measures, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information to the best of our ability.

Your Rights

Under Canadian privacy law, you have the right to:

• Access — request a copy of the personal information we hold about you
• Correction — ask us to correct any inaccurate or incomplete personal information
• Withdrawal of consent — withdraw your consent to the collection, use, or disclosure of your personal information (subject to legal or contractual restrictions)
• Deletion — request that we delete your personal information, subject to any legal obligations we may have to retain it
• Unsubscribe — opt out of marketing communications at any time by clicking the "unsubscribe" link in any email or by contacting us directly

To exercise any of these rights, please contact us using the details in the Contact Us section below. We will respond to your request within 30 days, as required by applicable law.

Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us and we will take steps to delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

If we make material changes to this policy, we may notify you by email or by placing a prominent notice on our Site.

Contact Us

If you have any questions about this Privacy Policy, would like to exercise your privacy rights, or have a complaint about how we handle your personal information, please contact us:

Word of Mouth Floors LLC
11240 Bridgeport Rd, Richmond, BC
Email: hello@wordofmouthfloors.com
Phone: (888) 966-3579

If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner for British Columbia.