About Word of Mouth
A flooring company built on trust.
Forty years of experience. Fifty-plus trusted brands. Twenty thousand products. One belief — that buying a beautiful floor should be the easiest part of your project, not the hardest.
We're a Canadian flooring company built around a simple idea — that buying a floor should be as inspiring as the space it transforms.
With over forty years of combined experience supplying hard-surface flooring to tens of thousands of homes across North America, we're confident you won't find better choice, convenience, or value anywhere else.
Founded on a simple, stubborn idea.
Word Of Mouth Floors was founded by James Komenda with a simple idea: buying flooring shouldn't be complicated. With a career spanning technology and building materials, he saw firsthand how outdated processes and unclear pricing made the experience harder than it needed to be.
So he set out to build something better — a modern flooring company designed around the customer. By combining innovative digital tools, a thoughtful product selection, and knowledgeable support you can rely on, we make it easier to find the right floor and feel confident in your choice.
From inspiration through installation, we're simplifying the way people shop for floors — one project at a time.
To modernize the flooring industry by empowering every customer with choice, transparency, and simplicity.
We believe buying a floor should be as seamless and inspiring as the spaces our products transform. Through our online platform, we deliver a broader, curated selection of premium floors — complete with clear pricing and dependable fulfillment.
By streamlining operations and removing unnecessary markups, we make high-quality flooring more accessible. And by combining the convenience of technology with the trust of expert guidance, we create a phenomenal experience from discovery to delivery.
Three promises we make to every customer.
Whether you're a homeowner renovating one room, a designer sourcing a signature project, or a contractor outfitting an entire build, these are the standards we hold ourselves to — every order, every time.
A curated catalogue, not a warehouse.
Twenty thousand products from over fifty trusted brands — every item vetted for quality, durability, and value. You get breadth without the noise.
Honest pricing. No surprises.
Clear, upfront pricing on every product and every shipping option. No hidden fees, no showroom markups, no pressure — just the real cost of a beautiful floor.
Real people, real guidance.
A Canadian team with decades of flooring experience — available by phone, chat, or email to help you choose with confidence from inspiration through installation.
One platform, built for every kind of project.
Renovating with confidence.
Sample shipping, transparent pricing, and expert guidance so you can choose the right floor the first time.
- Free samples delivered to your door
- Inspiration photos & room visualizers
- Clear install & care documentation
Sourcing that keeps pace.
A curated catalogue of premium brands, trade-friendly tools, and a team that understands the deadline on your spec sheet.
- Priority access to new collections
- Project sampling & spec support
- Trade-friendly pricing available
Reliability on every job site.
Volume availability, pallet delivery across Canada, and the Pro+ Rewards program designed for teams who buy a lot of floors.
- Pro+ Rewards loyalty program
- Pallet & bulk shipping options
- Dedicated account support
Find the floor that finishes the room.
Start with a free sample, talk to our team, or dive straight into the catalogue. Whichever way you begin, we'll be with you through to the last plank.